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General

What is Klarna?

Klarna is one of the leading payment providers in Europe and a licensed bank that is fundamentally changing the payment experience for buyers and sellers. The company, founded in Sweden in 2005, enables online shoppers to handle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with more than 130,000 retailers such as Asos, Spotify, MediaMarkt and Deutsche Bahn and currently employs more than 2,500 people in 14 countries. In 2014 Klarna took over Sofort GmbH; In 2017, Billpay GmbH was acquired. The company's investors include; Sequoia Capital, Bestseller Group, Atomico, VISA and Permira. More information can be found atwww.klarna.ie

Is it safe to shop online with Klarna?

Definitely! Shopping online couldn't be more secure than with Klarna. In a store, you can always touch and check the goods you want to buy before paying for them. We believe that online shopping should be no different. That's why Klarna purchase on account gives you the opportunity to check your goods first and pay later.

Our goal is to make shopping easier and safer - smooth. That is why we take drastic measures to protect you as a buyer against fraud and unreliable online retailers. Whenever you see the Klarna logo in an online store, you can be sure that the store is trustworthy and meets our strict requirements.

Klarna is also certified by TÜV Saarland and Trusted Shops. Certificates give you as a consumer positive indications of the quality of the services and products. The associations registered under "the TÜV" are known worldwide and the certificates promote the highest international reputation. TÜV Saarland has concentrated on customer-oriented services outside the traditional official fields of activity. Every year, TÜV Saarland ensures that our business model is serious and that Klarna offers secure payment methods through a detailed investigation.

Klarna has been a “Trusted Shops Authorized Partner” since 2011 and as an “authorized partner”, Klarna's processes are perfectly adapted to the Trusted Shops quality criteria. The Trusted Shops quality criteria are based on national and European laws that are important for online shopping. They take into account the current judgments and requirements of consumer protection organizations or go even further. Read more about the Trusted Shops seal of approval here.

In addition, Klarna Buyer Protection protects you with every purchase from Klarna. This is an agreement between you and Klarna that allows you to shop online safely. To ensure that the Buyer Protection Directive applies, you as a consumer must make the purchase from an entrepreneur. Please note that the Buyer Protection Directive only applies to payments made with Sofort if it is expressly stated on the payment method selection page in the merchant's online store.

I have more questions about my payment. Can I speak to someone from Klarna?

Yes of course! You can chat with us in the app at any time or call us on 0221 669 501 10

Choosing an engagement ring isn’t for the faint of heart. The process can end in a list of questions that you may have no answers to unless you’ve dared to broach the topic with your partner before. As a result, you may invite a chosen few into your ‘ring of trust’. In other words, the people you can talk to to get advice on the ring. But who is the best person to consult? Whether you’re engagement ring shopping for your partner, or simply curious as to who knows your ring taste best, we’ve conducted an in-depth study to find out.


Bestie vs Boyfriend: Who knows your ring taste best?

Arguably, your best friend and your partner are the two people most likely to know your taste best — but who knows it better? We wanted to answer the question once and for all, so we ran an experiment using 36 participants, split into 12 groups that included a participant, their best friend, and their partner. We quizzed the participant on questions about their ideal engagement ring, including their ideal:

- Metal choice

- Stone type

- Stone shape

- Ring design

- The overall style of the ring

- And even their ring size

Their best friends and partners were then asked to guess the participants' answers, so we could calculate who got the most answers right — and the results were interesting.


Your best friend is almost three times more likely to nail your engagement ring style than your partner

proposed with a engagement ring

Our study uncovered that it is in fact your best friend that knows your engagement ring style better than your partner. We analysed each partner’s and friend’s responses to determine who best matched the sole participant’s answers. Points were awarded for correct closest matches, and totals were calculated across 12 groups to identify who, overall, had the best knowledge of their sole participant’s engagement ring style.

Overall, we calculated that friends could correctly guess their bestie’s ring taste 67% of the time, whereas the partners had just a 25% score. This means that your best friend is almost three times more likely to know your ring preferences than your partner.

Ring size found to be the most difficult to get right in the ring-buying process

Proposed

Best friends are best at choosing the ring metal, with three-quarters of besties getting the correct answers. Half of the best friends in the experiment also successfully guessed their pals’ dream ring design and overall style.

However, partners seemed more clued up on their loved one’s ideal ring design and stone type than their best friend, with a 33% increased likelihood of getting both factors correct. That said, just a quarter got the stone shape correct, compared to 42% of best friends. And for your ring size? It seems neither your best friend nor partner knows it — now’s the time to drop the hint!

More than 50% bring their partner engagement ring shopping in 2025



We asked staff in our Manchester store to break down who most commonly accompanies engagement ring shoppers in 2025: their partner, parent, sibling/friend, or simply going solo.

Our experts revealed that in 50% of cases, partners are coming for the ride in 2025. Couples are opting for certainty over surprise, ensuring the ring is a perfect reflection of personal style and preferences, whilst also being able to share the shopping experience. We also found that in 18% of cases, parents accompany engagement ring shoppers. A further 18% take the shopping into their own hands by going solo, and just 11% are accompanied by friends.

Conclusion

To make engagement ring shopping seamless and ensure you find the ring of their dreams, our study shows it’s best to consult your partner’s best friend. Bringing them into the process could be a game changer — besties really are the ultimate wingmen.

That said, the most popular shopping trend for 2025 is bringing your partner along whilst engagement ring shopping. While less traditional, it guarantees you get it right by going straight to the source.

To get inspiration on what engagement ring to get your partner, check out our beautiful range of rings here.

Other Good Reads

Which Type Of Engagement Ring Should You Choose?
Top Engagement Ring Trends from the Past
What is the best diamond cut for an engagement ring

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